VANESSA WILLIAMS

LA-BASED MArKETING STRATEGIST, CREATIVE DIRECTOR, & PRODUCER

Vanessa Williams is an LA based marketing leader with experience at top companies, including Amazon, Meta, and Google. Vanessa believes marketing should both reflect and push culture forward by creating meaningful experiences grounded in customer and community insights.
Areas of expertise:
  • Brand strategy
  • Experiential production
  • Marketing creative production
  • Product marketing strategy
  • Paid digital marketing
  • Brand partnerships

BRAND STRATEGY.

EXPERIENTIAL PRODUCTION.

MARKETING CREATIVE PRODUCTION.

PRODUCT MARKETING STRATEGY.

BRAND PARTNERSHIPS.

PAID DIGITAL MARKETING

BRAND STRATEGY. EXPERIENTIAL PRODUCTION. MARKETING CREATIVE PRODUCTION. PRODUCT MARKETING STRATEGY. BRAND PARTNERSHIPS. PAID DIGITAL MARKETING

Recent Work HIGHLIGHTS

  • Launched own event series "Rooted & Radiant" for women's wellness

  • PRIME VIDEO X CULTURECON CREATIVE DIRECTOR & LEAD PRODUCER 2022-2024

  • CONCEPTUALIZED & PRODUCED DIGITAL CONTENT SERIES WITH EMMY-NOMINATED DOMINIQUE FISHBACK

  • PRIME VIDEO X CONGRESSIONAL BLACK CAUCUS CREATIVE DIRECTOR & LEAD PRODUCER

  • ROLLED OUT REMAKE OF A MARVIN GAYE CLASSIC FOR THE LAUNCH OF AMAZON'S NEW SERIES CROSS

  • LED STRATEGIC BET AWARDS PARTNERSHIP, INCLUDING ON-THE-GROUND EXECUTION OF PRE-SHOW / VIP LOUNGE EXPERIENCE

  • LED STRATEGY & ROLL OUT FOR PRIME VIDEO's MULTI-CHANNEL PRESENCE @ ESSENCEFEST

  • CREATIVE DIRECTOR & PRODUCER OF AV, AUDIO, & STATIC ASSETS FOR BLACK AUDIENCES

  • Launched and co-designed custom merch with collaborators that include Tier NYC, BLK MKT Vintage, & more

  • FEATURED PANELIST @ LIL WAYNE'S WEEZYANACON ON THE TOPIC OF THE FUTURE OF BLACK CREATIVITY

LET’S WORK.

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